| 我国数字产品研究综述 |
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| 引用本文： | 桂学文,陈雪. 我国数字产品研究综述[J]. 济源职业技术学院学报, 2007, 6(1): 1-4,36 |
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| 作者姓名： | 桂学文 陈雪 |
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| 作者单位： | 1. 华中师范大学,信息管理系,湖北,武汉,430079
2. 许昌学院,河南,许昌,461000 |
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| 摘 要： | 随着网络经济时代的到来,数字产品大量产生,它丰富了产品的内涵,改变了传统市场中产品的定义和特征。有关数字产品的研究近年来引起了人们极大的兴趣与关注。本文综合分析已有文献的内容,认为目前的研究主要涉及数字产品的相关概念与分类、数字产品的物理特征和经济学特征、数字产品的定价策略、数字产品质量信息不确定性等问题,探讨了当前数字产品研究存在的问题和未来研究的重点。
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| 关 键 词： | 数字产品 成本结构 定价策略 质量信息 不确定性 |
| 文章编号： | 1672-0342（2007）01-0001-04 |
| 修稿时间： | 2006-09-18 |
Review of Digital Product Research in China |
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| GUI Xue-wen,CHEN Xue. Review of Digital Product Research in China[J]. JOurnal of Jiyuan Vocational and Technical College, 2007, 6(1): 1-4,36 |
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| Authors: | GUI Xue-wen CHEN Xue |
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| Affiliation: | 1. Department of Information Management, Huazhong Normal University, Wuhan 430079, Hubei, China; 2. Xuchang College, Xuchang 461000, Henan, China |
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| Abstract: | With the coming of internet economy age,digital products are produced in quantity,which extends the range of products and changes the definition and characteristics of products in traditional market.Based on the analysis of current literature review,the current study mainly covers concept and classification,physical feature,economic feature,price strategy,indefinite quality information of digital products and etc.Problems of digital product research and important issues are also discussed. |
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| Keywords: | digital products cost structure price strategy quality information indefiniteness |
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