| 中国IT业应对激烈竞争的竞争情报策略 |
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| 引用本文： | 裴允,陈颖颖,陈秉塬. 中国IT业应对激烈竞争的竞争情报策略[J]. 科技情报开发与经济, 2011, 21(2): 123-125 |
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| 作者姓名： | 裴允 陈颖颖 陈秉塬 |
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| 作者单位： | 东北大学秦皇岛分校,河北秦皇岛,066004 |
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| 摘 要： | 以微软、摩托罗拉、IBM3个企业竞争情报工作实践和案例为基础,从竞争情报周期的视角,揭示和剖析了3个企业竞争情报战略的基本思路和主要做法,可为中国IT企业提供借鉴。
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| 关 键 词： | 企业竞争情报 IT业 微软 摩托罗拉 IBM |
Competitive Intelligence Strategies Adopted by Chinese IT Industry to Cope the Intense Competition |
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| PEI Yong,CHEN Ying-ying,CHEN Bing-yuan. Competitive Intelligence Strategies Adopted by Chinese IT Industry to Cope the Intense Competition[J]. Sci-Tech Information Development & Economy, 2011, 21(2): 123-125 |
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| Authors: | PEI Yong CHEN Ying-ying CHEN Bing-yuan |
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| Affiliation: | PEI Yong,CHEN Ying-ying,CHEN Bing-yuan |
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| Abstract: | Based on the practices and cases of competitive intelligence activities of three enterprises of Microsoft,Motorola and IBM,and from the viewing angle of competitive intelligence period,this paper reveals and analyzes the basic ideas and main measures of the competitive intelligence strategies adopted by Microsoft,Motorola and IBM,which can provide references to the competitive intelligence practices of Chinese IT enterprises. |
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| Keywords: | IBM |
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