| 多层次直销系统的自组织特征分析 |
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| 引用本文： | 黄英姿.多层次直销系统的自组织特征分析[J].系统科学学报,2007,15(3):93-97. |
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| 作者姓名： | 黄英姿 |
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| 作者单位： | 中山大学,管理学院,广东,广州,510275 |
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| 摘 要： | 通过对多层次直销系统的自组织特征分析,说明多层次直销模式是直销企业构建自主发展及可持续经营的市场体系的重要机制,是直销企业的核心竞争力,从系统学的角度揭示了为什么绝大多数直销企业历尽艰难也不放弃多层次直销模式的原由,探讨了多层次直销模式存在的客观性及合理性。
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| 关 键 词： | 直销 多层次直销 多层次直销系统 自组织 自组织特征 |
| 文章编号： | 1005-6408（2007）03-0093-05 |
| 修稿时间： | 2006-02-20 |
Analysis on the Feature of the Self - organization of Multi - level Marketing System |
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| HUANG Yingzi.Analysis on the Feature of the Self - organization of Multi - level Marketing System[J].Journal of Systems Science,2007,15(3):93-97. |
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| Authors: | HUANG Yingzi |
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| Institution: | School of Business Sun Yat - Sen University, Guangdong, Guangzhou, 510275, China |
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| Abstract: | In this Paper,the feature of self-organization of multi-level marketing system was analyzed,and the necessity and the rationality of the existing multi-level marketing was discussed from the system point of view.Multilevel marketing is a key system within direct selling enterprise in building its self-organization development and sustaining a growing market operation which contribute directly towards the enterprise's core competence. |
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| Keywords: | Direct Selling Multi-level Marketing Self-organization Feature of Self-organization |
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