社会声誉与高校筹资工作:关系、作用与机制

高校社会声誉与筹资规模密切相关,社会声誉越高,高校筹资规模也就越大。教育准公共物品的性质需要社会资金的投入,社会资金投入以高校社会声誉为信号,高校社会声誉引导着社会捐赠资金的投入。高校应当以社会声誉为基础,充分树立、维护和运用其社会声誉,开展各类捐赠活动,创新高校筹资工作机制,积极争取社会捐赠。

Social Reputation and Fundraising of Universities:Relationship,Function and Mechanism

The social reputation of a university is closely related to the scale of fundraising.The higher social reputation the university has,the more money it may raise.Education,as the quasi-public goods,needs the social funds symbolizing the social reputation of university.Social reputation guides the people's donation.Universities should establish,maintain and make the full use of their social reputation.Based on their social reputation,universities can launch capital campaigns to revise university fundraising m...