| 论科技期刊核心竞争力及其提升途径 |
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| 引用本文： | 徐锋,何颖,何瑶琴.论科技期刊核心竞争力及其提升途径[J].湖南师范大学自然科学学报,2006,29(4):102-104. |
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| 作者姓名： | 徐锋 何颖 何瑶琴 |
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| 作者单位： | 湖南师范大学新闻传播学院,中国,长沙,410081 |
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| 基金项目： | 湖南省科学技术厅资助项目[04JT1017] |
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| 摘 要： | 明了科技期刊的核心竞争力是必要的,更重要的是在此基础上找寻提升途径.其途径主要包括以下5个方面:差异化的市场定位;优质特色化的内容与表现形式;优秀的人才资源;深度个性化的文化积淀;赋予现代气息的营销策略和服务理念.
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| 关 键 词： | 科技期刊 核心竞争力 途径 |
| 文章编号： | 1000-2537（2006）04-0102-03 |
| 收稿时间： | 2006-10-26 |
| 修稿时间： | 2006年10月26 |
On Core Competitiveness of Sci-tech Periodical and Its Promoting Ways |
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| XU Feng,HE Yin,HE Yao-qin.On Core Competitiveness of Sci-tech Periodical and Its Promoting Ways[J].Journal of Natural Science of Hunan Normal University,2006,29(4):102-104. |
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| Authors: | XU Feng HE Yin HE Yao-qin |
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| Institution: | College of Journalism and Communication, Hunan Normal University, Changsha 410081, China |
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| Abstract: | It is necessary to understand the core competitiveness of sci-tech periodical.What is more important is to find ways to improve it. The main sources of making the journals different from others include the following five areas: Original market positioning,High quality and characterized performance of form,Excellent human resources,personalized cultural heritage,modern and advanced marketing strategies and service ideas. |
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| Keywords: | sci-tech periodical core competitiveness ways |
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