| 我国会计师事务所品牌经营的困难及对策 |
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| 引用本文： | 费娟英,陈敏,郭念.我国会计师事务所品牌经营的困难及对策[J].科技情报开发与经济,2004,14(7):103-104. |
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| 作者姓名： | 费娟英 陈敏 郭念 |
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| 作者单位： | 湖南大学,湖南,长沙,410079 |
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| 摘 要： | 我国会计师事务所品牌经营受到了外部和内部因素的双重制约，为鼓励会计师事务所进行品牌经营，需要从培育会计市场各相关主体对品牌的需求，建立审计质量识别和控制系统。以及完善相关会计师事务所产权制度安排等方面入手。
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| 关 键 词： | 会计师事务所 品牌经营 审计工作 |
| 文章编号： | 1005-6033(2004)07-0103-02 |
| 修稿时间： | 2004年2月25日 |
Discussion on the Difficulties in the Brand Name Operation of Chinese Accountant's Firms and Countermeasures |
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| FEI Juan ying,CHEN Min,GUO Nian.Discussion on the Difficulties in the Brand Name Operation of Chinese Accountant''''s Firms and Countermeasures[J].Sci-Tech Information Development & Economy,2004,14(7):103-104. |
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| Authors: | FEI Juan ying CHEN Min GUO Nian |
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| Abstract: | The brand name operation of Chinese accountant's firms is restricted by the external and internal factors. In order to encourage the accountant's firms to make the brand name operation, we should develop the demand of each correlated main part of the accounting market for the brand name of the accountant's firms, build the identifying and controlling system of the quality audit, and improve the adjustment of the property right system of relative accountant's firms. |
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| Keywords: | accountant's firms the brand name operation audit work |
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