| 清文化与打造辽宁清文化品牌问题 |
| |
| 引用本文： | 兰文巧,邱晓伟.清文化与打造辽宁清文化品牌问题[J].大连民族学院学报,2006,8(4):58-60,64. |
| |
| 作者姓名： | 兰文巧 邱晓伟 |
| |
| 作者单位： | 1. 沈阳工程学院管理工程系,辽宁,沈阳
2. 辽宁省委宣传部文化发展处,辽宁,沈阳,110006 |
| |
| 摘 要： | 辽宁省拥有独特的清文化历史文脉,开发和利用清文化资源,并将其转化为经济优势,关键在于打造一系列清文化品牌。在品牌定位指导下,挖掘清文化内涵,延伸品牌到艺术创作、旅游、商品等行业,加大品牌推广,运用独特的民族韵味进行经济运作,可赢得社会效益和经济效益。
|
| 关 键 词： | 清文化 清文化品牌 品牌打造 辽宁 |
| 文章编号： | 1009-315X（2006）04-0058-03 |
| 收稿时间： | 12 18 2005 12:00AM |
| 修稿时间： | 2005-12-18 |
Qing Culture and the Brand-making of Qing Culture in Liaoning Province |
| |
| LAN Wen-qiao,QIU Xiao-wei.Qing Culture and the Brand-making of Qing Culture in Liaoning Province[J].Journal of Dalian Nationalities University,2006,8(4):58-60,64. |
| |
| Authors: | LAN Wen-qiao QIU Xiao-wei |
| |
| Institution: | 1 .Management Department of Shenyang Institute of Engineering, Shenyang Liaoning l10136,China; 2. Propaganda Department of Liaoning Provincial Party Committee, Shenyang Liaoning 110006, China |
| |
| Abstract: | Liaoning province has its unique historical pulse of Qing culture.The key to making a series of brands with Qing culture is to develop and utilize the cultural resources of Qing cuture in Liaoning province and transform them into economic superiority.Under the guidance of making brand,Liaoning should study the connotation of Qing culture,exhibit the culture in artistic creation,tourism,commodities,popularize brands,and manage econonmy with its unique national flavor for the sake of gaining social and economic benefit. |
| |
| Keywords: | Qing culture Qing cultural brand brand making Liaoning province |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
