网络经济时代竞争战略的选择

在网络经济时代,单纯的差异化或成本领先都很难获得竞争优势。顾客环境、技术环境以及竞争环境的改变、超竞争的出现都使竞争优势的获得依赖于差异化和成本领先战略的组合战略。同时网络经济时代下差异化战略和成本领先战略并不互相矛盾,企业可以选择组合战略。

Selection of Competitive Strategies in the Age of Cyber Economy

In the age of cyber economy, pure advantages in differentiation or cost can hardly ensure competitive advantages. The changes in the environment of customers, technologies and competition, together with the appearance of hyper-competition, have made the combination of differentiated and cost advantages necessary for the acquisition of competitive advantages. Meanwhile, under the background of cyber economy, the differentiated strategy is not in conflict with that of cost advantages and therefore an enterprise can select the combination strategy.