移动阅读影响因素及服务策略研究 |
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引用本文: | 王艳.移动阅读影响因素及服务策略研究[J].创新科技,2015(6):88-90. |
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作者姓名: | 王艳 |
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作者单位: | 河南省社会科学院文献信息中心 河南 郑州 450003 |
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摘 要: | 以信息技术接受理论为基础,调查大学生手机移动阅读行为影响因素并进行实证研究。从专业阅读服务等角度,提出服务策略。
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关 键 词: | 信息技术 手机 移动阅读行为 |
Research on the Influence Factors and Service Strategy of Mobile Reading |
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Authors: | Wang Yan |
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Abstract: | Based on the theory of information technology acceptance,this study investigated the influence factors of college students mobile reading behavior and carried out an empirical research. From the perspective of professional reading service,the service strategies were proposed.. |
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Keywords: | information technology mobile phone mobile reading behavior |
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