企业纵向并购中双赢整合模式的研究

企业完成纵向并购后会形成从原材料到最终产品的产业链,产业链联系着其中两个或数个上游和下游企业,这些企业本身都是独立核算的经济主体,有着各自不同的利益所在.产业链如何发挥这些企业的协同作用,通过内部结算来减少企业成本获得竞争优势,是企业整合后的最大挑战.显然,平衡整合后各企业间的利益,建立合作机制是解决问题的有效方法.从博弈论的角度出发,建立针对性的博弈模型来分析这些利益主体到底是如何选择策略是发现这种平衡形成的有效方法.鉴于世界上多数企业在纵向并购中尝到了失败的苦果,针对这个问题的研究就有了现实的意义,从博弈论的角度出发来研究有效机制的形成应该是一个较新的途径.最终的研究结论可以帮助企业在并购后实现双赢,从而提升整个产业链的绩效.

Analysis of the Win-win Model for Vertical Integration

After the supply chain establishment by vertical merger or acquisition,two or more companies will be bound up together.These companies are independent and have different target.How to make the chain more effective and reduce the cost through internal transfer to realize the competitive advantage is the challenge for the new group.Obviously,to balance the different benefit and make all the units cooperated together is the best way.The special model is established by game theory and the purpose is tried to find several rules for successful post-merger integration.Due to exceed half companies fail in the integration in the world,the problem is more important for us to thinking.This may be a new way to observe the whole chain and solve the problem.The final conclusion will be more helpful to improve enterprise's performance and get benefit for both sides in the game.