基于服务设计理念的包装设计与教学思考

本研究以构建一个更实用、更便捷的商品消费市场为目标,以实现包装设计中每一个环节的有效沟通为宗旨,主要探讨服务设计对包装设计的影响,以及论证服务设计如何在包装设计上运用。探讨融合服务设计理念的包装设计应遵循的设计原则,结合案例,对设计方法论进行总结。最后探讨了包装设计在当代教学改革中的变化,实验性地提出基于服务设计的包装设计的教学理念和教学方法。

Package design and teaching reflection based on the idea of service design

This study is to construct a more practical,more convenient market as the goal,to achieve the production,sale and use of effective communication of each link for the purpose,discussed the influence of service design in packaging design and how service design applied in packaging design. Discussion on design principle of packaging design should follow the design concept of integration of services,combined with the case,summarizes the design methodology. Finally has discussed the change of packaging design in the teaching reform of the contemporary era in the experiment to put forward service design packaging design teaching idea and teaching method based on.