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| 营销策略创新研究 | |
| 引用本文： | 郭鹏,陈培友,郭钦红. 营销策略创新研究[J]. 黑龙江科技学院学报, 1999, 0(4) |
| 作者姓名： | 郭鹏 陈培友 郭钦红 |
| 作者单位： | 黑龙江省煤管局 |
| 摘 要： | 首先论述了知识经济对市场营销实践的影响；其次阐述了市场经济条件下的营销策略。 |
| 关 键 词： | 营销创新 知识经济 营销策略 |
Innovative Study on Marketing Strategy |
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| Guo Peng ,Chen Peiyou, Guo Qinhong. Innovative Study on Marketing Strategy[J]. Journal of Heilongjiang Institute of Science and Technology, 1999, 0(4) | |
| Authors: | Guo Peng Chen Peiyou Guo Qinhong |
| Affiliation: | Guo Peng ;Chen Peiyou; Guo Qinhong (Economy and Trade Dept.) (Heilongjiang Coal Administration Bureau) |
| Abstract: | The paper begins with expounding the effect of knowledge-based economy on marketing practice and proceeds to elaborates on rnarketing strategy based on marketing economy. |
| Keywords: | marketing innovation knowledge-based economy marketing strategy |
| 本文献已被 CNKI 等数据库收录！ | |