| 析广告语言对语言文字规范的消极影响 |
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| 引用本文： | 王建华,武秀凤.析广告语言对语言文字规范的消极影响[J].晋中学院学报,2005,22(4):15-17. |
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| 作者姓名： | 王建华 武秀凤 |
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| 作者单位： | 1. 晋中学院,山西,晋中,030600
2. 榆次第八中学,山西,晋中,030600 |
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| 摘 要： | 随着商品经济的高速发展，广告语以它独特的形式和特点对语言的发展和规范产生了巨大的冲击和影响。从四个方面论述广告语言对语言文字规范的消极影响及其形成原因，说明广告语对自然语言的推动力尤其是杀伤力不可低估，应重视加强广告发布的管理和相关法规的进一步完善。
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| 关 键 词： | 广告语 大众传播 语言文字规范 语言贬值 |
| 文章编号： | 1673-1808（2005）04-0015-03 |
| 收稿时间： | 2005-05-25 |
| 修稿时间： | 2005年5月25日 |
An Analysis of the Negative Effect of the Ad. Terms on the Standard of the Spoken and Written Language |
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| WANG Jian-hua,WU Xiu-feng.An Analysis of the Negative Effect of the Ad. Terms on the Standard of the Spoken and Written Language[J].Journal of Jinzhong University,2005,22(4):15-17. |
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| Authors: | WANG Jian-hua WU Xiu-feng |
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| Abstract: | With the rapid development of commodity economy, Ad. terms, with the unique forms and features, have made serious impact on the development and standardization of the language. The negative effect and its cause are expounded in four aspects to show that we can't underestimate the impulsive force, esp. the antipersonnel force of the Ad. terms to the natural language, and that we should lay stress on the management of advertising and on the further perfection of the related regulations. |
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| Keywords: | Ad terms mass communication standardization of spoken and written language devaluation of language |
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