| 理想点法在细分市场价值评估中的应用 |
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| 引用本文： | 时遇辉,胡江峰.理想点法在细分市场价值评估中的应用[J].湖南工程学院学报(自然科学版),2000(1). |
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| 作者姓名： | 时遇辉 胡江峰 |
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| 作者单位： | 湘潭机电高等专科学校电气系!湖南大学MBA |
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| 摘 要： | 本文尝试将理想点法应用于细分市场，并对多个多指标细分市场方案进行价值评价，以选出最优方案和制定相应的营销策略。
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| 关 键 词： | 理想点法 细分市场 营销决策 |
The Application of the Ideal Point Way in the Evaluation of Value of Subdivision Market |
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| Shi Yuhui.The Application of the Ideal Point Way in the Evaluation of Value of Subdivision Market[J].Journal of Hunan Institute of Engineering(Natural Science Edition),2000(1). |
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| Authors: | Shi Yuhui |
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| Abstract: | The author tries to apply the ideal point way to subdivide market, mean- time, evaluates the value of many subdivision market programs with multitargets, so as to select the best scheme and formulate corresponding marketing strategy. |
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| Keywords: | the ideal point way subdivision market marketing strategy |
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