| 社会价值取向与个体的内隐态度 |
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| 引用本文： | 吴燕,田学红.社会价值取向与个体的内隐态度[J].杭州师范学院学报(社会科学版),2013(6):126-130. |
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| 作者姓名： | 吴燕 田学红 |
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| 作者单位： | [1]杭州师范大学教育科学学院,浙江杭州311121 [2]杭州师范大学学术期刊社,浙江杭州311121 |
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| 基金项目： | 基金项目：国家自然科学基金项目“个体需要满足影响社会性决策的神经机制：以最后通牒博弈为例”（31100744）、浙江省自然科学基金资助项目“需要满足影响不公平厌恶和神经机制”（Y2110381）的研究成果. |
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| 摘 要： | 社会价值取向反映了人们在评价自己和他人结果方面的内在动机上的个体差异。亲社会型个体偏好共同利益最大化，而亲自我型个体偏好自我利益最大化。研究发现，亲自我型个体和亲社会型个体在“个人／积极＋社会／消极”的联结程度上有显著差异，亲自我型个体比亲社会型个体具有更强的“个人／积极”联结，前者对“个人／积极”联结的反应时明显快于亲社会型个体。这些结果表明亲自我型个体和亲社会型个体都持有对社会的积极态度，但与亲社会型个体相比，亲自我型个体对个人持有更积极的内隐态度；社会价值取向本身无法有效地预测经济博弈中的决策行为。
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| 关 键 词： | 社会价值取向 内隐联想测验 独裁者博弈 内隐态度 |
Social Value Orientation and Individuals＇ Implicit Attitude |
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| WU Yan,TIAN Xue-hong.Social Value Orientation and Individuals＇ Implicit Attitude[J].Journal of Hangzhou Teachers College(Humanities and Social Sciences),2013(6):126-130. |
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| Authors: | WU Yan TIAN Xue-hong |
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| Institution: | 1. School of Education Science;2. The Editorial Department, Hangzhou Normal University, Hangzhou 311121, China) |
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| Abstract: | Social value orientation shows that there is an individual difference between the evaluation of self and others concern- ing the intrinsic motivation. The study suggests a significant difference in the strength of ＂individual/positive ＋ social/negative＂ association, with stronger ＂individual/positive＂ association in proselfs who make much faster responses in ＂individual/positive＂ combined task than that of prosocials. The results indicate that both prosocials and proselfs take the social activities positively. However, compared to the prosocials, proselfs have more favorable attitudes towards individual activities. In addition, social value orientation per se can not predict the decisive behavior in the economic game. |
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| Keywords: | Social value orientation implicit association test dictator game implicit attitude |
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