| 客户关系管理在我国电信行业应用的研究 |
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| 引用本文： | 吕波.客户关系管理在我国电信行业应用的研究[J].科技情报开发与经济,2005,15(10):164-165. |
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| 作者姓名： | 吕波 |
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| 作者单位： | 浙江财经学院工商管理学院,浙江,杭州,310012 |
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| 摘 要： | 客户关系管理是一种基于全新的信息技术的管理理念,结合当前我国电信行业环境,从管理学角度综合分析了客户关系管理的概念及其在电信业实施客户关系管理的必要性与效用性,并对此提出了有针对性的建议与策略。
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| 关 键 词： | 客户关系管理 客户满意度 核心竞争力 交叉销售 |
| 文章编号： | 1005-6033(2005)10-0164-02 |
| 修稿时间： | 2005年5月11日 |
Study of the Application of Client Relationship Management (CRM) in Chinese Telecommunication Trade |
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| U Bo.Study of the Application of Client Relationship Management (CRM) in Chinese Telecommunication Trade[J].Sci-Tech Information Development & Economy,2005,15(10):164-165. |
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| Authors: | U Bo |
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| Abstract: | CRM is a managerial conception based on the totally new information technique. Connecting with the current climate of our country's telecommunication trade, and from the angle of the management science, this paper analyzes on the conception of CRM and the necessity and effectiveness of carrying out CRM in telecommunication trade, and puts forward some corresponding suggestions and strategies. |
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| Keywords: | CRM client satisfaction degree core competitive power cross marketing |
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