| 浅析大学生消费心理的变化趋势及对策 |
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| 引用本文： | 孥碧君.浅析大学生消费心理的变化趋势及对策[J].武汉科技学院学报,2012(4):68-69. |
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| 作者姓名： | 孥碧君 |
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| 作者单位： | 武汉纺织大学管理学院,湖北武汉,430077 |
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| 摘 要： | 随着我国社会经济的快速发展,在校大学生的消费心理与行为也出现了一些新的变化趋势。高校管理者应正视这些变化并采取对策正确引导,从而培养大学生科学的消费观及价值观。
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| 关 键 词： | 大学生 消费心理 趋势 对策 |
The Changing Trend and Countermeasure of College Students＇ Consumption Psychology |
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| LI Bi-jun.The Changing Trend and Countermeasure of College Students＇ Consumption Psychology[J].Journal of Wuhan Institute of Science and Technology,2012(4):68-69. |
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| Authors: | LI Bi-jun |
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| Institution: | LI Bi-jun School of Management, Wuhan Textile University, Wuhan Hubei, 430077, China |
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| Abstract: | With the rapid development of our social economy, college students＇ consumption psychology and behavior also appeares some new trends. University administrators should face up to these changes and take measures to guide them correctly, so as to cultivate college students＇ scientific consumption concept and value concept. |
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| Keywords: | College Student Consumption Psychology Trend Countermeasures |
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