| 大规模定制消费品顾客需求识别研究 |
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| 引用本文： | 罗小凌.大规模定制消费品顾客需求识别研究[J].科学技术与工程,2009,9(3). |
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| 作者姓名： | 罗小凌 |
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| 作者单位： | 上海交通大学安泰经济与管理学院,上海,200030 |
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| 摘 要： | 随着现代市场竞争的加剧,为消费者提供定制化的产品,已经成为现代企业追求新的竞争优势的一种趋势.顾客需求识别是合理地为产品定价,达到企业盈利最大化的前提条件.构建了大规模定制消费品的需求识别模型,并通过实际调研,证明了模型的合理性.
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| 关 键 词： | 定制价格 交货期 个性化程度 顾客需求 结构方程 |
Study on Identification of Customer Needs of Mass Customization Products |
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| LUO Xiao-ling.Study on Identification of Customer Needs of Mass Customization Products[J].Science Technology and Engineering,2009,9(3). |
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| Authors: | LUO Xiao-ling |
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| Institution: | Antai College of Economic and Management;SJTU;Shanghai 200030;P.R.China |
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| Abstract: | Fiercer market competition nowadays has made an inevitable trend for modern enterprises in pursuit of new competitive advantages to provide customized products.Identification of customer needs is the basic when the enterprises make a price of their products in order to make the profit maximized.A model of identification of customer needs of mass customiztion products and proved it through actual research is designed. |
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| Keywords: | price delivery time the degree of personalization customer demand structural equation |
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