| 创新失败的案例及其意义研究——新可乐创新失败的分析视角 |
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| 引用本文： | 牟焕森,郝玲玲.创新失败的案例及其意义研究——新可乐创新失败的分析视角[J].自然辩证法研究,2007,23(10):57-61. |
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| 作者姓名： | 牟焕森 郝玲玲 |
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| 作者单位： | 北京邮电大学文法经济学院 北京100876 |
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| 摘 要： | "失败乃成功之母"命题,需要从常识意义上的认知深化为学理的阐释,在这个意义上,创新失败的案例研究成为一种有益的研究进路。对于创新而言,理解创新失败是目前理解创新尤其需要加强的研究方向。可口可乐公司著名的"新可口可乐"创新,是举世公认的创新失败,这个典型案例对于深入理解创新的内涵、企业家的角色、创新的价值定位等理论要点富有启示。
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| 关 键 词： | 创新 创新失败 案例研究 新可乐 企业家 技术迷信 |
| 文章编号： | 1000-8934（2007）10-0057-05 |
| 修稿时间： | 2007-08-27 |
The Study of Innovation Failure of the Case and Its Significance——The New Cola Innovation Failure Analysis Perspective |
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| MU Huan-sen,HAO Ling-ling.The Study of Innovation Failure of the Case and Its Significance——The New Cola Innovation Failure Analysis Perspective[J].Studies In Dialectics of Nature,2007,23(10):57-61. |
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| Authors: | MU Huan-sen HAO Ling-ling |
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| Institution: | Beijing University of Posts and Telecommunications, School of Humanity, Law and Economics, Beijing 100876, China |
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| Abstract: | It is necessary for the common sense of Failure is the mother of success to be theoretical.In this sense,the case study of innovation failure will become a good method.Understanding innovation failure should be an important research direction for innovation study.Since the famous new Coca-Cola innovation of the Coca-Cola Company is the universally recognized innovation failure,the study of this case can give us a deeper understanding of some theoretical points,such as the connotation of innovation,the role of entrepreneurs and innovative value. |
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| Keywords: | innovation innovation failure case study new Coca-Cola entrepreneur technology superstition |
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