吉林省中华老字号企业现状及发展对策研究

吉林省中华老字号企业具有悠久的历史和丰富的资源基础的＂长板＂,同时,与国内其他中华老字号企业相比,也有着忠实顾客断档、所处经济环境不优越、核心技术不精湛的＂短板＂。在未来的发展过程中,吉林省中华老字号企业应该以保护、传承老字号的价值为重点,依托传统改良创新发展新产品、新服务,更好地为吉林省的社会经济发展服务。

The development status of China Time-honored Brand enterprises in Jilin Province and the countermeasure research

The China Time-honored Brand enterprises in Jilin Province have long history and rich resources. At the same time,compared to other enterprises,there exist the disadvantages of the breaking of loyal customers,the inferior economic environment and the unskillful core technologies. In the future,the China Time-honored Brand enterprises in Jilin Province should focus on the protection and inheritance of the value of Time-honored Brand,meliorating and developing new goods and services,and as a result,serve the ...