| 面向职业岗位群培养高职学生的商务英语信函写作能力——以高职商务英语专业为例 |
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| 引用本文： | 蔡专林,夏明滇.面向职业岗位群培养高职学生的商务英语信函写作能力——以高职商务英语专业为例[J].镇江高专学报,2012(4):73-76. |
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| 作者姓名： | 蔡专林 夏明滇 |
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| 作者单位： | 1. 镇江高等专科学校 外语系,江苏 镇江 212003
2. 江苏经贸职业技术学院 旅游外语学院,江苏 南京 211168 |
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| 基金项目： | 中国高职“十二五”规划课题（GZYGH2011056）;江苏省第四期“333工程”资助项目（BRA2011086）;江苏省高教学会“十二五”规划课题（KT2011570） |
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| 摘 要： | 面向职业岗位群培养高职学生的商务英语信函写作能力,可以采用项目驱动教学法,以真实语料为依托,模拟真实商务情景和创设真实的职业交际环境,激发学生学习兴趣,提高自主学习能力,培养职业意识、职业技能和团队合作精神,使学生在写作过程中积累丰富的商务专业知识,掌握各种不同商务交际目的下的商务信函写作技巧。
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| 关 键 词： | 职业岗位群 商务英语信函 写作能力 教学策略 |
On cultivation of higher vocational college students＇ ability of writing business English letters with orientation to the vocational positions--Taking higher vocational Business English for an example |
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| Institution: | CAI Zhuan-linl , XIA Ming-tian2 ( 1. Foreign Language Department, Zhenjiang College, Zhenjiang 212003, China; 2. College of Tourism and Foreign Languages, Jiangsu Institute of Economic and Trade Technology, Nanjing 211168, China) |
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| Abstract: | This thesis puts forward the idea of cultivating higher vocational college students＇ ability of writing busi- ness letters in English with orientation to the vocational positions. The teaching method of project-based learning can be applied with authentic vocational materials in teaching practice. Real business situations are simulated and real vocational communicative environments are created in teaching, which can stimulate students＇ interest in learn- ing, improve their ability of independent learning, cultivate their awareness and techniques of vocation and spirits of team work, and help them accumulate business expertise and master the skills of writing business English letters for different purposes and contents of business communication. |
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| Keywords: | vocational positions business English letter cultivation of writing ability teaching strategy |
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