玩具市场空间的浅探

随着经济的发展和人们生活水平的提高,在儿童玩具一统天下的玩具市场中,深埋于水底的成年人玩具市场正慢慢的浮出水面。成年人玩具市场空间是巨大的而且也是可开发的。本文从人口结构及人们生活水平和生活方式的变化分析玩具市场的潜在空间,来探究成年人玩具市场开发的切入点,以及应注意的问题。

Market Space for Toys

With the economic development and the improvement of people＇s living standard, the adults toy markets are gradually getting people＇s attention although the children＇s toys have ever controlled the whole toy market. In this paper the writer thinks that adults＇ toy market space is large and available for development. This paper aims at analyzing the potential Space of toy market from the angle of the population structure, the change of people＇s living way and ways to open the adults toy market. At the same time the writer points out three aspects that we should pay attention to.