| 新营销视域下的高校图书馆阅读推广新模式 |
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| 引用本文： | 范继荣.新营销视域下的高校图书馆阅读推广新模式[J].科技情报开发与经济,2014(17):45-48. |
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| 作者姓名： | 范继荣 |
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| 作者单位： | 广西民族大学图书馆; |
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| 摘 要： | 从5个方面比较了传统营销和新营销的理念，介绍了新营销理念指导下高校图书馆单独推广和联合推广的典型策略，列举了广西民族大学近年来所进行的阅读推广活动。
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| 关 键 词： | 图书馆营销 阅读推广 社交媒体 联合推广 |
New Reading Promotion Model of University Library in View of New Marketing |
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| FAN Jirong.New Reading Promotion Model of University Library in View of New Marketing[J].Sci-Tech Information Development & Economy,2014(17):45-48. |
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| Authors: | FAN Jirong |
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| Abstract: | This paper compares the traditional marketing concept and new marketing concept from five aspects, introduces the typical strategy of university library’s individual promotion and joint promotion under the guidance of new marketing concept,and lists the reading promotion activities carried out by Guangxi University for Nationalities in recent years. |
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| Keywords: | library marketing reading promotion social media joint promotion |
| 本文献已被 CNKI 维普 等数据库收录！ |
