| 浅谈摩士集团营销策略的改进 |
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| 引用本文： | 王宇灏.浅谈摩士集团营销策略的改进[J].科技情报开发与经济,2005,15(1):98-99. |
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| 作者姓名： | 王宇灏 |
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| 作者单位： | 山西财经大学工商管理学院 |
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| 摘 要： | 在介绍浙江宁波摩士集团生产销售过程中取得的经验的同时，明确指出了其存在的问题，并提出了相应的改进建议：一是要扩大客户群体，建立良好的客户关系；二是建立和完善客户管理系统；三是有效提高销售人员的素质。
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| 关 键 词： | 营销策略 客户管理 公关活动 摩士集团 |
| 文章编号： | 1005-6033(2005)01-0098-02 |
| 修稿时间： | 2004年10月8日 |
Talking about the Improvement of the Marketing Strategy of Moshi Group |
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| WANG Yu,hao.Talking about the Improvement of the Marketing Strategy of Moshi Group[J].Sci-Tech Information Development & Economy,2005,15(1):98-99. |
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| Authors: | WANG Yu hao |
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| Institution: | WANG Yu hao |
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| Abstract: | This paper introduces the experiences of Moshi Goup, Ningbo City , Zhejiang Province, obtained in the course of the production and sales, points out its existing problems, and puts forward corresponding solving suggestions: the first is to enlarge the client groups and establish good relation with the clients, the second is to build and perfect the client management system, and the third is to improve effectively the quality of the sales force. |
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| Keywords: | marketing strategy client management activity of public relation Moshi Group |
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