| 宁波服装业创国际名牌的思考 |
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| 引用本文： | 杨丹萍. 宁波服装业创国际名牌的思考[J]. 浙江万里学院学报, 2000, 13(4): 57-60,74 |
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| 作者姓名： | 杨丹萍 |
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| 作者单位： | |
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| 摘 要： | 宁波服装业已走过了近百年的发展历史,曾有过飞速发展的阶段,涌现出如杉杉、罗蒙、雅戈尔、一休等一批国内著名企业,但宁波品牌服装仍未真正冲出国门迈上国际化的道路。文章详细分析了宁波服装业在创国际名牌过程中存在的问题及其原因,并提出了宁波服装业创国际名牌的具体对策。
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| 关 键 词： | 宁波服装业 国际化 国际名牌 |
Pondering Over the Strive of Ningbo Fashion lndustry to Rank among International Famous Brands |
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| Abstract: | The development of N ingbo fashion industry has experienced a long history ofnearly one hundre d years.During which,it has onc e developed quite rapidly,and some famous-brand enterprises have sprung up,such as“Firs”“Romon”“Youngor”“Yixiu”,ect.But fachions with Ningbo bra nds haven’t really surpassed its nati onallevel to step on the road of in ternationalization. This passages anal yses in detail theexsisting problems and causes of Ningbo fashion industry in its proces s to creatinternational famous brands,and lists some concrete solutions to it. |
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| Keywords: | Ningbo fashion industry internationalization international famous brand |
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