| 建立激励和约束机制 增强营销队伍活力 |
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| 引用本文： | 俞中良.建立激励和约束机制 增强营销队伍活力[J].上海交通大学学报,2007(Z1). |
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| 作者姓名： | 俞中良 |
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| 作者单位： | 上海交通大学安泰经济与管理学院 上海200052 |
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| 摘 要： | 针对企业中普遍存在的营销人员激励和引导不足,导致销售业绩增长缓慢的迹象,提出了建立激励和约束机制,调动营销人员的积极性,充分发挥营销人员个体能力的同时,兼顾了发挥销售团队的作用,进而使得企业总体的销售业绩显著提高.
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| 关 键 词： | 激励机制 营销 团队 目标 |
Setting Up a System of Motivation and Controlling and Enhancing Vigour of Sales Team |
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| YU Zhong-liang.Setting Up a System of Motivation and Controlling and Enhancing Vigour of Sales Team[J].Journal of Shanghai Jiaotong University,2007(Z1). |
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| Authors: | YU Zhong-liang |
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| Abstract: | From the phenomenon that lots of enterprises lack of motivation and guidance to their sales teams,which causes the slow growth of their sales achievements.In order to raise the promotion of the enterprise obviously,it is necessary to set up motivation and controlling system,arouse vigour of sales team,fully use the individual's ability,at the same time utilize the function of sales team. |
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| Keywords: | motivation system marketing team target |
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