云南壮剧与文化品牌关系浅议

要将壮剧树立为文山州的文化品牌，必须吸取省内外营造文化品牌的经验教训。壮剧成为文山州的文化品牌具有许多优势，也存在一些不足。最关键的不足之处是：目前它还缺少作为一个文化品牌应具备的具有代表性、特殊性、新的文化质量的鲜明标志。文山师专学报设立壮剧研究栏目开了一个好头，但单纯依赖师专学报之力是很难完成建立文化品牌任务的，应该有个班子，从战略规划、战术措施制定、精品剧目打造、人才培养等方面集中精力完成这个任务。

Discussion of the relationship of Zhuang's Drama and Culture Brand

To build up Zhuang's Drama as a culture brand of Wenshan state,we should absorb experiences and lessons of other culture brands in or out of our province.These experiences and lessons were obtained from the time to be set up.Being a culture brand of Wenshan Municipality,Zhuang's drama occupies quite a lot of vantage while it also has some lacks.The key problem is: at present it lacks of bright mark,which a culture brand should possess.A culture brand with bright mark should be representative,special and is able to fulfil a quality with fresh culture.A column of Zhuang's drama study was opened on the proceedings of Wenshan Teachers' College is a very good opening.But only one column in the proceedings is not enough to build up a culture brand.If we want to complete this task,a special working party is required.Strategy should be formulated,measures should be planned and competitive Zhuang's drama and talents are required.