| 从生命周期理论谈企业不同发展阶段的产品策略 |
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| 引用本文： | 李艳玲. 从生命周期理论谈企业不同发展阶段的产品策略[J]. 科技情报开发与经济, 2009, 19(30): 182-184 |
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| 作者姓名： | 李艳玲 |
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| 作者单位： | 潞安职业技术学院,山西长治,046204 |
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| 摘 要： | 以西方企业生命周期理论为基础,提出了企业四阶段发展模式,并阐述了企业在不同生命周期阶段宜采用的产品策略。
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| 关 键 词： | 企业 生命周期理论 产品策略 |
Talking about the Product Strategies in Different Development Stages of Enterprise with the Life-cycle Theory |
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| LI Yan-ling. Talking about the Product Strategies in Different Development Stages of Enterprise with the Life-cycle Theory[J]. Sci-Tech Information Development & Economy, 2009, 19(30): 182-184 |
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| Authors: | LI Yan-ling |
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| Abstract: | Based on life-cycle theory of western enterprise,this paper puts forward four-stage development model,and expounds the product strategies for enterprise in different stages of life cycle. |
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| Keywords: | enterprise life-cycle theory product strategy |
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