| 从生命周期理论谈企业不同发展阶段的产品策略 |
| |
| 引用本文： | 李艳玲.从生命周期理论谈企业不同发展阶段的产品策略[J].科技情报开发与经济,2009,19(30):182-184. |
| |
| 作者姓名： | 李艳玲 |
| |
| 作者单位： | 潞安职业技术学院,山西长治,046204 |
| |
| 摘 要： | 以西方企业生命周期理论为基础,提出了企业四阶段发展模式,并阐述了企业在不同生命周期阶段宜采用的产品策略。
|
| 关 键 词： | 企业 生命周期理论 产品策略 |
Talking about the Product Strategies in Different Development Stages of Enterprise with the Life-cycle Theory |
| |
| LI Yan-ling.Talking about the Product Strategies in Different Development Stages of Enterprise with the Life-cycle Theory[J].Sci-Tech Information Development & Economy,2009,19(30):182-184. |
| |
| Authors: | LI Yan-ling |
| |
| Abstract: | Based on life-cycle theory of western enterprise,this paper puts forward four-stage development model,and expounds the product strategies for enterprise in different stages of life cycle. |
| |
| Keywords: | enterprise life-cycle theory product strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
