暴利品的闭环供应链企业合作模型及利润分配分析

供应链各企业的利润与消费者需求密切相关,而退货服务也已成为企业竞争的主要策略之一.利润分配则是供应链企业合作的基础和激励因素,因此以供应链的总利润和分配利润最大化为目标,研究随机需求环境下闭环供应链中供应商、零售商的企业合作和利润分配模型.提出了考虑暴利产品时模型的三个主要特征,通过各节点企业对整个供应链的贡献率来决定其利润分配具有一定的合理性.

Analysis of Model of Business Cooperation and Profit Distribution Based on Windfall Profit Product Under Closed-Loop Supply Chain

The profitability of each and every business in a supply chain dealing in windfall profit goods relates closely consumer demand, and the service for goods rejection thus becomes one of the main competitive strategies of a business. Profit distribution is not only the basis of the cooperation between businesses in a supply chain, but an incentive. So, aiming at maximizing the gross profit and profit distribution, the cooperative relation between suppliers and retailers in a closed-loop supply chain in random demand and profit sharing among them are modelled. Three main characters of the model considering windfall profit product were derived. A conclusion is drawn that it is reasonable to a certain extent if a business as a node in the supply chain shares the gross profit with others in accordance to its contribution rate to the whole supply chain.