首页 | 本学科首页   官方微博 | 高级检索  
     检索      

对创建企业优势战略与策略的几点认识
引用本文:陈丽.对创建企业优势战略与策略的几点认识[J].天津理工大学学报,2001,17(2):104-108.
作者姓名:陈丽
作者单位:天津市南开区成人教育中心,
摘    要:企业优势与策略是一个复杂而重要的问题,随着全球经济一体化进程的加快,企业经营环境发生了巨大的变化,企业竞争的成功越来越依赖于创建和实施反映这些变化的优势战略与策略.深化企业优势战略与策略的研究,是企业生存与发展的呼焕,也是21世纪更为复杂更为激烈的市场竞争的呼焕.本文就如何创建企业优势战略与策略浅谈几点认识..

关 键 词:战略  策略  竞争优势
文章编号:1004-2261(2001)02-104-05
修稿时间:2001年2月20日

My understanding of the strategy and tactics of establishing an enterprise's advantages
CHEN Li.My understanding of the strategy and tactics of establishing an enterprise''''s advantages[J].Journal of Tianjin University of Technology,2001,17(2):104-108.
Authors:CHEN Li
Abstract:The strategy and tactics of establishing an enterprise's advantages is a complicated and key problem. With the quickening of the process of global economic organic whole, great changes have taken place in managing environment of an enterprise. The success of competition between enterprises is more and more relying on the strategy and tactics of an enterprise's advantages of establishing and carrying out these changes. The study of deepening the strategy and tactics of an enterprise's advantages is the call of existing and developing of an enterprise. But it is also the call of more complicated and intense market competition of the 21th century. The following article is my understanding of the strategy and tactics of establishing an enterprise's advantages..
Keywords:strategy  tactics  competitive advantage  
本文献已被 CNKI 万方数据 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号