| 基于主成分的手机满意度聚类分析 |
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| 引用本文： | 冯爱芬,武新乾,鲁鸽. 基于主成分的手机满意度聚类分析[J]. 长春师范学院学报, 2010, 0(2) |
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| 作者姓名： | 冯爱芬 武新乾 鲁鸽 |
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| 作者单位： | 河南科技大学理学院; |
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| 基金项目： | 国家自然科学基金资助项目(10971053/A011201);;河南省教育厅自然科学基金资助项目(2009A110005,2008A110005);;河南省高等学校青年骨干教师资助项目(2008) |
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| 摘 要： | 针对国内外20种手机品牌的通话质量、外观、价格等消费者普遍关注的10个因素问卷调查,通过对数据信息的挖掘,提取了人们关注因素的主成分因子,利用主成分因子对手机满意度进行了层次聚类分析,构建了谱系聚类图,为广大消费者和生产者提供决策参考。
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| 关 键 词： | 满意度 主成分分析 聚类分析 |
Cluster Analysis on the Mobile Phone Satisfaction Degree Based on Principal Component |
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| FENG Ai-fen,WU Xin-qian,LU Ge. Cluster Analysis on the Mobile Phone Satisfaction Degree Based on Principal Component[J]. Journal of Changchun Teachers College, 2010, 0(2) |
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| Authors: | FENG Ai-fen WU Xin-qian LU Ge |
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| Affiliation: | The School of Science of Henan University of Science & Technology;Luoyang 471003;China |
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| Abstract: | The voice quality,appearance,price and other concerned factors of 20 brand of mobile phone at home and abroad are investigated by questionnaire in this paper.Through data information mining,the paper extracts the principal component of the concerned factors,analyzes the mobile phone satisfaction degree based on the principal component factors,and constructs a hierarchical clustering chart,in order to provide some reference for users and producers. |
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| Keywords: | satisfaction degree principal component analysis cluster analysis |
| 本文献已被 CNKI 等数据库收录！ |
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