隐私管理技术特征对移动用户信息披露意愿的影响

基于CPM理论，从用户需求的视角探究隐私管理的技术特征对移动用户信息披露意愿的影响作用。通过情景式问卷调查的方式，采用SmartPLS3.0对收集的283份有效数据进行实证分析。研究结果表明：隐私管理的技术特征（信息管理、许可声明管理和交互管理）通过感知控制对用户个人信息披露意愿产生显著的正向影响，且信息管理和交互管理对移动用户的信息披露意愿有直接的正向影响；同时，感知的监视对感知控制与用户信息披露意愿之间的关系具有部分中介作用。研究结论为移动服务商设计符合用户需求的移动商务应用，刺激更多的用户披露个人信息，从而促进移动商务企业健康的发展提供相应的理论指导与建议。

Impact of Technical Features of Privacy Management on Intention of Mobile Users to Disclose Information

Based on the CPM theory, from the perspective of users’ needs, the impacts of the technical features of privacy management on the intention of mobile users to disclose information are explored. The SmartPLS3.0 was used to conduct an empirical analysis with 283 valid data collected by using the method of scenario-based questionnaire survey. The results show that the technical features of privacy management (interaction management, information management, and permission justification management) have significant positive impacts on the personal intention of users to disclose information through perceived control. Interactive management and information management have direct positive impacts on the intention of users to disclose information. Meanwhile, perceived surveillance plays an intermediary role in the relationship between perceived control and the intention of users to disclose information. This paper provides appropriate theoretical guidance and suggestions for mobile service providers and application developers to design effective privacy management functions in mobile commerce applications that meet users’ privacy needs and stimulate more users to disclose their personal information, thus promoting the healthy development of the mobile commerce industry.