| 城市居民服装消费心理分析 |
| |
| 引用本文： | 成爱武,吴云燕,许益峰.城市居民服装消费心理分析[J].西安工程科技学院学报,1998(4). |
| |
| 作者姓名： | 成爱武 吴云燕 许益峰 |
| |
| 作者单位： | 西北纺织工学院工业管理工程系 |
| |
| 摘 要： | 根据调查统计的数据，归纳总结和分析研究了我国城市居民服装消费心理所发生的变化以及对消费行为所产生的影响，指出了我国城市服装消费的新特点和新趋势，对服装生产和经营企业具有一定的参考价值
|
| 关 键 词： | 服装 消费心理 消费行为 趋势 |
Psychological Analysis of Garment Consumption of Urban Residents |
| |
| Cheng Aiwu,Wu Yunyan,Xu Yifeng.Psychological Analysis of Garment Consumption of Urban Residents[J].Journal of Xi an University of Engineering Science and Technology,1998(4). |
| |
| Authors: | Cheng Aiwu Wu Yunyan Xu Yifeng |
| |
| Abstract: | Based on the data of extensive investigation, this essay summarizes and analyses the psychological changes that urban residents are undergoing in garment consumption in our country and how these changes affect consumption behavior. It also points out the new features and new trends of urban garment consumption. It is a valuable source for clothing industry. |
| |
| Keywords: | clothing consumption psychology consumption behavior tendency |
| 本文献已被 CNKI 等数据库收录！ |
