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| 基于扩展ECM的移动商务用户继续使用意向研究 | |
| 引用本文： | 张璇,吴清烈. 基于扩展ECM的移动商务用户继续使用意向研究[J]. 太原理工大学学报, 2010, 41(1) |
| 作者姓名： | 张璇 吴清烈 |
| 作者单位： | 东南大学,管理工程研究所,南京,211189 |
| 基金项目： | 江苏省中小企业电子商务应用服务体系研究项目 |
| 摘 要： | 根据信息系统用户继续使用的期望确认模型(ECM)和移动商务的特点,提出了扩展ECM模型。将其应用在移动商务用户继续使用意向研究之上,并采用了结构方程模型对理论模型和假设进行了实证分析。结果表明,移动商务用户的满意度对其继续使用意向存在着显著影响,而体验差距间接影响用户继续使用意向。 |
| 关 键 词： | 期望确认模型 移动商务 继续使用意向 |
Research on the Continued Usage Intention of Mobile Commerce Based on Expanded ECM |
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| ZHANG Xuan,WU Qing-lie. Research on the Continued Usage Intention of Mobile Commerce Based on Expanded ECM[J]. Journal of Taiyuan University of Technology, 2010, 41(1) | |
| Authors: | ZHANG Xuan WU Qing-lie |
| Affiliation: | ZHANG Xuan,WU Qing-lie (Management Engineering Research Institute,Southeast University,Nanjing 211189,China) |
| Abstract: | According to the ECM of IS continued usage intention and the characters of mobile commerce,this paper proposed an expanded ECM,investigated the continued usage intention of mobile commerce using the expanded ECM,and used the structural equation model to verify the model and the hypothesis proposed in the model.The results show that the users' satisfaction of mobile commerce has significant infuence on their continued usage intention of mobile commerce,and moreover,confirmation has indirect impact on their c... |
| Keywords: | ECM mobile commerce continuance usage intention |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |