| 政府监管策略与供应链生产商绿色行为博弈研究 |
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| 引用本文： | 金常飞.政府监管策略与供应链生产商绿色行为博弈研究[J].世界科技研究与发展,2011,33(5):920-922. |
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| 作者姓名： | 金常飞 |
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| 作者单位： | 湖南大学经济与贸易学院,湖南省物流信息与仿真技术重点实验室,长沙410079 |
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| 基金项目： | 国家杰出青年科学基金，国家自然科学基金，湖南省科技重大专项 |
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| 摘 要： | 应用博弈理论构建了供应链中政府与生产商的多策略博弈模型，求出博弈双方的混合策略最优解，使绿色供应链中政府与生产商之间达到共赢的结果。然后根据求解结果分析，分析政府监督成本以及非绿色行为的惩罚程度等因素对博弈均衡结果的影响，最后进一步阐明提高绿色供应链整体效益的基本思路和政策建议。
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| 关 键 词： | 绿色供应链 博弈 最优策略 政府监管 |
Researches on Strategy for Supervision of Government and Green Behavior of Manufacturer in Supply Chain based on Game Theory |
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| JIN Changfei.Researches on Strategy for Supervision of Government and Green Behavior of Manufacturer in Supply Chain based on Game Theory[J].World Sci-tech R & D,2011,33(5):920-922. |
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| Authors: | JIN Changfei |
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| Institution: | JIN Changfei ( School of Economy and Trade, Hunan University ＆ Key Laboratory of Logistics Information and Simulation Technology, Hunan University, Changsha 410079 ) |
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| Abstract: | In order to seek the ＂win-win＂ situation between government and manufacturer in green supply chain, the game model of multistrategy between government and suppliers is constructed. The optimal mixed-strategies of the government and suppliers under equilibrium conditions are seeked by using game theory. It is shown that the economic policy can be adjusted by the government according to the costs of government supervision and the penalties on non-green behaviors. Based on this, theoretical ideas for government are provided to improve the efficiency of the green supply chain. |
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| Keywords: | green supply chain game theory optimal strategy government supervision |
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