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时装摄影广告及其理念的传达
引用本文:易丽娜. 时装摄影广告及其理念的传达[J]. 武汉科技学院学报, 2005, 18(7): 34-36
作者姓名:易丽娜
作者单位:武汉科技学院,服装学院,湖北,武汉,430073
基金项目:武汉科技学院美学重点学科基金项目(项目编号:2003P1012).
摘    要:
在二十世纪末至今的视觉舞台上,时装摄影广告可能是最为丰富多彩,令人眼花缭乱的一席演出。而这一幕幕演出显影于相纸上.对时装产品本身的常规画册的拍摄制作根本无以满足促进消费者购买动力的需求,时装摄影师早已展开新的社会视角,以其异常敏锐的观察力,极度的激情.对本时代精神最精确的。高度概括的反映.给予时装广告更丰富的寓意。

关 键 词:后现代 人文精神 社会关系新视角 生活方式
文章编号:1009-5160(2005)-0034-03
修稿时间:2005-05-31

The Advertisement of Photographing of Fashionable Clothes and Janitor of the Idea
YI Li-na. The Advertisement of Photographing of Fashionable Clothes and Janitor of the Idea[J]. Journal of Wuhan Institute of Science and Technology, 2005, 18(7): 34-36
Authors:YI Li-na
Abstract:
On the version stage since the end of the twentieth century, modern photographic advertising is colorful and fruitful performance. The advertisement of photographing of normal fashionable clothes may be not enough to the demand of the promoting consumer. photographer has already launched the new social visual angle with fashion, with its unusually sharp outsight, extreme passion, which is the most accurate to this spirit of the times, the reflection that is highly summarized, offer the more abundant implied meaning of an advertisement of fashions.
Keywords:post- modern  humane spirit  the new visual angle of social relationships  life style
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