基于非营利组织营销理论的高职院校创业教育评价体系实证研究

通过阐述高职院校创业教育评价体系构建原则,引入非营利组织营销理念,提出从创业教育服务提供者和创业教育消费者两个方面构建高职院校创业教育评价体系,进而采用专家调查法建立评价指标体系,具体包括创业教育师资、创业教育教学、创业教育管理、创业教育环境和创业教育成效五个方面,并基于中山职业技术学院创业教育实践案例进行实证研究.

Empirical Research on Assessment System of Higher Vocational College Entrepreneurship Education Based on Non-profit Organization Marketing

By explaining the principles of constructing assessment system of higher vocational college entrepreneurship education and introducing the concept of non-profit organization marketing, the assessment system of higher vocational college entrepreneurship education should be established considering educational providers and consumers. Then assessment index system should be constructed by expert investigation which includes five aspects of faculty, teaching, management, environment, and result. An empirical research based on the teaching practice case of Zhongshan Polytechnic is carded out.