| 书画旅游开发初探——以安徽萧县为例 |
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| 引用本文： | 武曼,赵磊.书画旅游开发初探——以安徽萧县为例[J].西安联合大学学报,2009,12(2). |
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| 作者姓名： | 武曼 赵磊 |
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| 作者单位： | 华东师范大学商学院旅游学系,上海,200241
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| 摘 要： | 随着大众旅游的兴起,人们文化素养和审美品位的提高,旅游活动也从单一的观光游览向综合旅游、文化旅游方向发展。书画,作为中国传统文化的典型,也愈来愈受到众多游客的喜爱,从而成为一项特殊的旅游资源。本文以"书画艺术之乡"安徽萧县为例,在对萧县书画旅游资源进行SWOT分析的基础上,提出了萧县旅游主打"书画牌",走产业化、合作化道路等书画旅游开发的思想。
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| 关 键 词： | 萧县 中国书画艺术之乡 书画旅游 旅游资源整合 |
A PRELIMINARY STUDY ON EXPLOITING CALLIGRAPHY AND PAINTING TOURISM AN EXAMPLE OF XIAOXIAN COUNTY |
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| Authors: | WU Man ZHAO Lei |
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| Institution: | WU Man; ZHAO Lei(Hua Dong Nornced Univ Business and Tourism Dept.Shanghai China 200241); |
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| Abstract: | With the rise of Mass Tourism and the development of people s cultural accomplishment and aesthetic taste,tourist activities have also being experienced the changes which from the single sightseeing to the Integrated Tourism and Cultural Tourism.Calligraphy and Painting Art,as the typical traditional Chinese culture,attract more and more tourists,and it has become a unique tourist resources.Based on the detailed analysis of the present situation of calligraphy and painting art in Xiaoxian county,this paper ... |
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| Keywords: | Xiaoxian the home of calligraphy and painting art calligraphy and painting tourism regional tourist resources integrating |
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