| 网络环境下广告资源优化决策模型 |
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| 引用本文： | 张志华,王莉.网络环境下广告资源优化决策模型[J].鞍山科技大学学报,2006,29(5):510-514,519. |
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| 作者姓名： | 张志华 王莉 |
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| 作者单位： | 辽宁科技大学电子与信息工程学院 辽宁鞍山114051 |
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| 摘 要： | 研究了网络环境下优化配置有限广告资源的问题。在最大化总体点击率的基础上引入了定价模型,提出了在企业广告预算一定的条件下,基于混合定价的最大化网站收入的决策模型。目标函数是有约束的优化问题,采用罚函数法转换为无约束优化问题,针对无约束问题采用遗传算法进行求解,仿真结果说明了模型和算法的可行性。
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| 关 键 词： | 网络广告 点击率 混合定价 约束优化 遗传算法 |
| 文章编号： | 1672-4410(2006)05-0510-06 |
| 修稿时间： | 2005年11月6日 |
A decision model of optimally scheduling web advertising resources |
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| ZHANG Zhi-hua,WANG Li.A decision model of optimally scheduling web advertising resources[J].Journal of Anshan University of Science and Technology,2006,29(5):510-514,519. |
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| Authors: | ZHANG Zhi-hua WANG Li |
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| Abstract: | An optimal problem of scheduling limited web advertising resources was studied.Considered website pricing on the basis of maximizing total clicks ratio,a decision model based on hybrid pricing was proposed for maximizing website revenue when the advertising budget is fixed.Objective function is a constrained optimization problem,which was converted into unconstrained optimization problem by penalty function method.Genetic algorithm was applied to solve the unconstrained problem.Simulation result shows the effectiveness of this model and algorithm. |
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| Keywords: | web advertising clicks ratio hybrid pricing constrained optimization genetic algorithm |
| 本文献已被 CNKI 维普 等数据库收录！ |
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