| 辽宁本溪国家地质公园旅游产品设计 |
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| 引用本文： | 曲景慧. 辽宁本溪国家地质公园旅游产品设计[J]. 辽宁师范大学学报(自然科学版), 2009, 32(2): 248-250 |
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| 作者姓名： | 曲景慧 |
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| 作者单位： | 辽宁科技学院,管理系,辽宁,本溪,117000 |
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| 摘 要： | 到2007年,中国已建立了138家国家地质公园,这对保护地质遗迹,促进地方经济、文化和环境的可持续发展有着重要的历史和现实意义．本溪国家地质公园是2005年9月被国土资源部批准并于2007年6月30日开园揭牌的,但对它的对外宣传还不够到位．作为一种高品位的知识性旅游产品推向社会还需要一个过程,为了使地质公园这个特殊的旅游产品能够发挥其旅游价值并推动当地经济的发展,研究本溪国家地质公园旅游产品的设计原则与营销策略,借以推动本溪旅游业的发展．
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| 关 键 词： | 国家地质公园 旅游产品设计 营销策略 |
Design and marketing tactics of the tourist products of liaoning benxi national geological park |
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| QU Jing-hui. Design and marketing tactics of the tourist products of liaoning benxi national geological park[J]. Journal of Liaoning Normal University(Natural Science Edition), 2009, 32(2): 248-250 |
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| Authors: | QU Jing-hui |
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| Affiliation: | QU ding-hui (Management Department of Liaoning Technique Institute, Benxi 117000, China) |
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| Abstract: | China has built up 138 nationsal geological parks by the end of 2006, which is of historical and practical significance for protecting geological relics and promoting locally sustained development in fields of economy, culture and environment. Benxi National Geological park was approved by the Territory ＆ Resource Ministry in Sep. , 2005 and unveiled on 30th Jun. , 2007. However, there＇s no sufficient propaganda for it. There＇s still a proceeding to publicize and popularize it to the whole society as an advanced knowledge and tourist product. This essay explains the designing principles and marketing tactics of the tourist products of Liaoning Benxi National Geological Park in order to develop the tourist role of the geological Park. and the tourism in Benxi and propel the local economic development forward. |
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| Keywords: | national geological park designs of tourist products marketing tactics |
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