| “导游回扣”现象及其对策探讨 |
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| 引用本文： | 刘海洋,明镜.“导游回扣”现象及其对策探讨[J].长春师范学院学报,2010(2). |
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| 作者姓名： | 刘海洋 明镜 |
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| 作者单位： | 长春师范学院历史学院;东北师范大学历史文化学院; |
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| 摘 要： | 在我国旅游产业发展过程中,导游回扣现象屡禁不止,高额的回扣严重影响了旅游产业的健康发展。本文介绍了导游回扣的表现形式,分析了它的产生原因和危害,并提出了一系列解决导游回扣的具体对策。
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| 关 键 词： | “导游回扣” 旅游纪念品 旅游消费 |
Analysis on the Phenomenon of Guide Rebate and Its Solving Countermeasures |
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| LIU Hai-yang,MING Jing.Analysis on the Phenomenon of Guide Rebate and Its Solving Countermeasures[J].Journal of Changchun Teachers College,2010(2). |
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| Authors: | LIU Hai-yang MING Jing |
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| Institution: | 1.History School of Changchun Normal University;Changchun 130032;China;2.School of History and Culture;Northeast Normal University;Changchun 130024;China |
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| Abstract: | In the development of tourism,the phenomenon of guide rebate hasn't been prohibited completely,and the high rebate has severely affected the development of the tourism industry.This paper introduces the expression form of the guide rebate,analyzes its causes and harmless,and then raises a series of specific strategies to solve this unreasonable phenomenon. |
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| Keywords: | guide rebate tourist souvenir tourism consumption |
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