浅议市场经济下企业的营销策略

分析了国有大中型企业传统营销策略的缺陷，提出了有针对性的解决方法。指出在新形势下，企业必须建立新的营销理念，即知识营销、网络营销、创新营销、整合营销、连锁营销，才能适应市场变化，在竞争中求得发展。

Talking about Marketing Tactics of Enterprise under the Market Economy

This paper analyzes the shortcoming of the traditional marketing t ac tics in the state-owned large and medium-sized enterprises, puts forward corre sponding solving methods, points out that under the new situation the enterprise s must establish the new marketing conceptions of knowledge marketing, network m arketing, innovative marketing, integrated marketing and interlocked marketing f or the purpose of adapting the variation of market and getting development in th e competition.