| B2C模式下影响消费者网上购物行为因素研究 |
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| 引用本文： | 秦路华.B2C模式下影响消费者网上购物行为因素研究[J].山西科技,2010(6):31-33. |
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| 作者姓名： | 秦路华 |
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| 作者单位： | 中北大学经济与管理学院,山西太原 030051 |
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| 摘 要： | 网上商场的虚拟性、网上支付的风险性以及商品配送的滞后性,都会影响到消费者的购买行为,以网络购物消费者为研究对象,从服务、安全、便利、产品、成本、体验6个方面进行了研究,并进行了回归分析,结果表明顾客感知价值在体验、安全、成本、服务、产品和便利的6个方面对顾客信任度、顾客满意度、顾客忠诚度存在显著正向影响。
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| 关 键 词： | 感知价值 顾客满意 顾客信任 服务忠诚 |
Factors Affecting the Online Consuming in the B2C Mode |
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| QIN Luhua.Factors Affecting the Online Consuming in the B2C Mode[J].Shanxi Science and Technology,2010(6):31-33. |
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| Authors: | QIN Luhua |
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| Abstract: | The virtual nature of online shopping,the risks of online payment and the lagging distribution of goods can affect consumers＇ buying.Considering online buyers,and from the aspects of service,safety,convenience,products,cost and experience,the paper does some analyzes,which shows that the above six factors may affects consumers＇ trust,satisfaction and loyalty. |
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| Keywords: | perceived value customers＇ satisfaction customers＇trust service loyalty |
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