| 基于顾客选择模型易逝性产品收益管理订购和定价策略 |
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| 引用本文： | 官振中,史本山. 基于顾客选择模型易逝性产品收益管理订购和定价策略[J]. 系统工程理论与实践, 2007, 27(9): 47-53. DOI: 10.12011/1000-6788(2007)9-47 |
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| 作者姓名： | 官振中 史本山 |
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| 作者单位： | 西南交通大学,经济管理学院,成都,610031 |
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| 摘 要： | 以获得最大期望利润为目标,讨论了随机需求环境下基于多项logit顾客选择模型和服务水平的两产品易逝性产品收益管理订购和定价策略,对建立的模型应用威布尔主观价值需求函数对行了模拟分析和讨论,得出了最优策略和一系列比较有意义的性质和管理原则.
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| 关 键 词： | 顾客选择模型 易逝性商品 收益管理 订购策略 定价策略 |
| 文章编号： | 1000-6788(2007)09-0047-07 |
| 修稿时间： | 2006-03-03 |
Ordering and Pricing Policy for Perishable Commodities Revenue Management based on Consumer Choice Model |
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| GUAN Zhen-zhong,SHI Ben-shan. Ordering and Pricing Policy for Perishable Commodities Revenue Management based on Consumer Choice Model[J]. Systems Engineering —Theory & Practice, 2007, 27(9): 47-53. DOI: 10.12011/1000-6788(2007)9-47 |
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| Authors: | GUAN Zhen-zhong SHI Ben-shan |
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| Abstract: | In order to gain maximum expected profit,the retailer's ordering and pricing policy for two perishable commodities is discussed with stochastic demand based on multi-logit consumer choice model and service level.The model which applies Weibull reservation price demand function are numerically analyzed and discussed,and the optimized policies as well as a series of characters and principles are drawn. |
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| Keywords: | consumer choice model perishable commodity revenue management ordering policy pricing policy |
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