| 碛口旅游区深层次开发的营销策略分析 |
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| 引用本文： | 王子瑾.碛口旅游区深层次开发的营销策略分析[J].科学之友,2011(15). |
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| 作者姓名： | 王子瑾 |
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| 作者单位： | 山西农业大学信息学院; |
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| 摘 要： | 碛口古镇以其悠久的历史、古朴的民居建筑、深厚的文化底蕴、独特的黄河风貌吸引着众多游客前往,旅游业得到迅速发展,但也暴露出一些问题。文章对碛口旅游资源进行了SWOT分析,剖析碛口旅游存在的问题,提出碛口旅游区深层次开发的营销思路。
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| 关 键 词： | 碛口旅游区 开发 营销策略 分析 |
Qikou Tourism Depth Analysis of the Development of Marketing Strategy |
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| Wang Zijin.Qikou Tourism Depth Analysis of the Development of Marketing Strategy[J].Friend of Science Amateurs,2011(15). |
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| Authors: | Wang Zijin |
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| Abstract: | Qikou town with its long history,ancient residential buildings,rich cultural heritage,unique style of the Yellow River to attract manytourists,the tourism industry developed rapidly,but also exposed some problems.Article on the tourism resources Qikou SWOT analysis,analysis ofqikou travel problems,make qikou tourism in-depth development of marketing ideas. |
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| Keywords: | qikou tourism development marketing strategy analysis |
| 本文献已被 CNKI 等数据库收录！ |
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