| 对市场细分的新思考 |
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| 引用本文： | 刘金亭.对市场细分的新思考[J].科学之友,2009(4):89-90. |
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| 作者姓名： | 刘金亭 |
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| 作者单位： | 山西大学商务学院; |
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| 摘 要： | 在营销活动中，如何对市场进行有效的细分始终是值得我们重点研究的课题。文章针对企业市场细分过程中存在的两极分化的现象，提出了企业在细分市场时要配合运用市场泛化的策略，以达到有效细分市场的目的。
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| 关 键 词： | 市场细分 市场泛化 |
To the New Thinking which the Market Subdivides |
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| Liang Ruixian.To the New Thinking which the Market Subdivides[J].Friend of Science Amateurs,2009(4):89-90. |
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| Authors: | Liang Ruixian |
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| Institution: | Liang Ruixian |
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| Abstract: | In the marketing activity, why subdivide the subject that is our key research to the market. The article subdivides the phenomenon of polarization existing in the course to enterprise's market, propose enterprise is it is it use the market suffused with tactics that take to cooperate to want while subdividing the market, achieve the goal of subdividing the market effectively. |
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| Keywords: | market segments the market is suffused with melting |
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