| 我国大型零售商自有品牌策略研究 |
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| 引用本文： | 胡芳.我国大型零售商自有品牌策略研究[J].科技情报开发与经济,2006,16(16):134-135. |
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| 作者姓名： | 胡芳 |
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| 作者单位： | 广东商学院工商管理学院,广东,广州,510320 |
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| 摘 要： | 从自有品牌的含义及发展历程出发,分析了我国实施自有品牌的可行性,并对我国大型零售商实施自有品牌的营销策略作了分析。
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| 关 键 词： | 大型零售商 自有品牌 营销策略 |
| 文章编号： | 1005-6033（2006）16-0134-02 |
| 收稿时间： | 2006-03-13 |
| 修稿时间： | 2006年3月13日 |
Study on the Self-owned Brand Strategy of Our Country's Large-scale Retailers |
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| HU Fang.Study on the Self-owned Brand Strategy of Our Country''''s Large-scale Retailers[J].Sci-Tech Information Development & Economy,2006,16(16):134-135. |
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| Authors: | HU Fang |
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| Abstract: | Starting from the meanings and developing history of the self-owned brand,this paper probes into the feasibility of carrying out the self-owned brand in China,and analyzes on the carrying out the self-owned brand strategy by our country's large-scale retailers. |
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| Keywords: | large-scale retailer self-owned brand marketing strategy |
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