公路交通气象服务供需分析与满意度评价

 利用2020年全国公路交通行业气象服务调查数据，通过统计分析方法，研究公路交通行业气象服务需求与供给特征以及行业用户对气象服务满意程度。结果表明：超过60%的专家认为雾、降雨、降雪是公路交通行业最关注的气象要素，但不同生产环节的需求有所差别；对于服务产品，预警、预报、监测、影响评估类的需求度依次递减，但均超过95%，气象部门除了在影响评估类方面供给能力不足外，其余基本满足公路交通行业需求，并在提供产品时效及要素类别（气温和大风）上略有冗余；手机客户端、共享平台是行业用户最希望获取服务产品的渠道，而气象部门虽然发布途径多元化，但仍以网站、电话、电子信件等传统方式为主；行业用户对气象服务信息的综合满意度评分为89.4分，其中完整性、及时性、准确性的全国评分依次降低，公路运营环节满意度评价结果最高，私营企业满意度评价结果最低。

Supply-demand analysis and satisfaction evaluation of highway traffic meteorological service

Based on the survey data of meteorological service in highway transportation industry in 2019, the demand and supply characteristics of meteorological service in highway traffic and the satisfaction index of users are analyzed. According to the results, more than 60% of experts believed that fog, rainfall and snowfall were the most important meteorological elements for highway transportation, but the demand varied with different production links. For service products, the demand for early warning, forecasting, monitoring and impact assessment decreased successively, but all of them exceeded 95%. The meteorological department basically met the demand except for the insufficient supply capacity of impact assessment. However, there was a slight redundancy in the timeliness of product provision and element categories (temperature and strong wind). Mobile client and sharing platform were the most popular channels for users to obtain service products. Although the channels provided by meteorological departments were diversified, they still gave priority to traditional ways such as website, telephone and email. The comprehensive satisfaction score of experts on meteorological service information was 89.4, in which the national score of integrity, timeliness and accuracy decreased in turn. The satisfaction evaluation result of highway operation link was the highest and that of private enterprise was the lowest.