| 旅游电子商务购买的影响因素调查 |
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| 引用本文： | 江波.旅游电子商务购买的影响因素调查[J].吉首大学学报(自然科学版),2011,32(6):104-108. |
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| 作者姓名： | 江波 |
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| 作者单位： | （湖南广播电视大学，湖南 长沙 410004） |
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| 摘 要： | 为了提高旅游电子商务的产业化水平，以问卷调查收集的第一手数据为基础，系统分析了旅游电子商务购买的影响因素.结果表明：全面信息、安全交易、便捷沟通和完善售后服务是促成旅游电子商务购买的核心因素；价格、个性化产品、良好文化和互动社区等激励因素的作用位居其次；游客的网络熟悉度和购物经验的作用最小.
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| 关 键 词： | 旅游电子商务 购买 影响因素 统计分析 |
Factors Influencing the Purchase of Tourism Electronic Commerce |
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| JIANG Bo.Factors Influencing the Purchase of Tourism Electronic Commerce[J].Journal of Jishou University(Natural Science Edition),2011,32(6):104-108. |
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| Authors: | JIANG Bo |
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| Institution: | (Hunan Broadcasting and TV University,Changsha 410004,China) |
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| Abstract: | In order to improve the tourism electronic commerce industrialization level,this paper analyzes the factors influencing the purchase of tourism electronic commerce based on the first-hand data from questionnaire survey.The results shows that comprehensive information,security trading,convenient communication and perfect after-sale service constitute the core factors;favorable prices,personalized product,good culture and interactive community are the secondly important factors;and visitors' familiarization with network and their shopping experience play the minimum role. |
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| Keywords: | tourism electronic commerce purchase influencing factors statistical analysis |
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